March 4, 2011
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Washington, DC – With the focus of this year’s National Consumer Protection Week (March 6-12) highlighting access to quality consumer information for Americans from all walks of life, the National Consumers League is reminding consumers, especially the youngest ones, that it pays to be “LifeSmart.” NCL, an official partner of NCPW, along with federal government agencies and other consumer organizations, runs LifeSmarts (www.lifesmarts.org), a national program for high school and middle school youth that tests students in grades 7-12 with questions about real-life marketplace issues ranging from personal finance, health and safety, the environment, technology, and consumer rights and responsibilities. So far in this 2010-2011 season, the program has recorded the highest participation numbers ever in its 17-year history.
“What better time than National Consumer Protection Week for consumers to learn ways to manage their money wisely, protect themselves from scams, and be smart about credit,” said Lisa Hertzberg, program director of LifeSmarts. “We encourage consumers of all ages to visit the official NCPW Web site (www.ncpw.gov) —and to log on to www.lifesmarts.org to get involved in LifeSmarts.”
The LifeSmarts competition begins online at the state level, where young consumers form teams and compete for spots at state championships across the country. This year’s state champions will go on to attend the National LifeSmarts competition in Hollywood, CA, April 30 – May 3.
“The current marketplace is a challenge for adult consumers,” said NCL Executive Director Sally Greenberg. “But at younger and younger ages, children are having an influence on how their families spend money. Our LifeSmarts program, and the many resources offered by NCPW partners this year, recognize that we need to start educating our consumers when they are young. NCL is delighted to be a part of the official NCPW Steering Committee.”
As an NCPW Steering Committee member, NCL works with its consumer protection colleagues to provide free resources to help people protect their privacy, manage money and debt, avoid identity theft, understand credit and mortgages, and steer clear of frauds and scams. This year, NCPW partners—which includes AARP, Better Business Bureau, Consumer Federation of America, and a broad array of federal government agencies and others—join with federal, state, and local government agencies to devote a week to raising awareness about today’s consumers’ issues. This year’s efforts include free online resources, which can help consumers protect their privacy, manage money and debt, avoid identity theft, understand credit and mortgages, and steer clear of frauds and scams.
About the National Consumers League
The National Consumers League, founded in 1899, is America's pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit www.nclnet.org.