National Consumers League

BBUSA Bakeries USA case announcement

Information about NCL lawsuit alleging BBUSA misrepresentations

August 4, 2016

Contact: NCL’s Cindy Hoang, cindyh@nclnet.org, (202) 835-3323

Washington, DC--On September 26, 2013, the National Consumers League (NCL) filed a lawsuit in the Superior Court of the District of Columbia alleging that Bimbo Bakeries USA (“BBUSA”), through misrepresentations, omissions, and false innuendo, violated six subsections of the District of Columbia Consumer Protection Procedures Act (“DCCPPA”). The NCL alleges that BBUSA misrepresented the whole grain content of its Thomas’ Light Multi-Grain Hearty Muffins and Sara Lee Classic Honey Wheat bread. Specifically, NCL alleges that that consumers are deceived into believing that “Thomas’ Light Multi-Grain Hearty Muffins and Sara Lee Classic Honey Wheat bread contain significant amounts of whole grain, when, in fact, they are predominantly composed of ordinary refined flour (also known as ‘wheat flour’ or ‘enriched wheat flour’) and have minimal, if any, whole grain.”  BBUSA responded to these allegations and denied liability. NCL is pleased to report that on April 2, 2015, the Superior Court upheld NCL’s Amended Complaint.

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About the National Consumers League

The National Consumers League, founded in 1899, is America's pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit www.nclnet.org.