National Consumers League

LifeSmarts announces LifeLock as major partner for 2015-2016 program year

September 14, 2015

Contact: Cindy Hoang, National Consumers League, or (202) 207-2832 or Becca Youngs,

Washington, DC – LifeSmarts, the nation’s premier consumer literacy competition, today announced a new major partnership with LifeLock, Inc., (NYSE: LOCK), the industry leader in proactive identity theft protection, at the launch of its 2015-2016 program year. 

LifeSmarts is a program run by the Washington, DC-based National Consumers League (NCL), the nation’s oldest consumer advocacy organization. It competitively tests high school students’ knowledge of consumer literacy, with subjects including personal finance, health and safety, consumer rights and responsibility, technology, and the environment. LifeSmarts is available in all 50 states, the District of Columbia, and in partnership programs with student leadership programs Future Business Leaders of America (FBLA) and Family, Career and Community Leaders of America (FCCLA).

This month, LifeSmarts kicks off its 22nd season, which looks to be the biggest and best yet, as the program had participation in 42 states last year. In LifeSmarts, which coincides with the school year, thousands of student teams compete at the local and state level, with top-performing teams then advancing to the national championship held each April. The 2016 National LifeSmarts Championship will take place April 9-12, 2016, in Denver. Winning teams receive scholarships and other prizes.

Last year, students answered more than 3 million LifeSmarts quiz questions about real-world consumer topics including credit reports, identity theft, recycling, nutrition, social media, state lemon laws, and everything in between.

“We’re thrilled to welcome educators and students for the new program year,” said Lisa Hertzberg, LifeSmarts Program Director. “LifeSmarts is the nation’s premier consumer education competition for high school students. LifeLock joins a very strong network of committed corporate and non-profit partners who support our work to provide teens with the skills and knowledge they need to be successful adults in the 21st Century.”

“Students today face an incredible number of new issues from evolving technology to environmental change. We’re committed to equip them with the latest consumer knowledge so that they can make well informed choices. LifeSmarts shares our goal and brings this mission to life in a way that’s engaging and effective for students,” said Hilary Schneider, president of LifeLock.

For more information about LifeSmarts, visit

Other major LifeSmarts contributors include: Visa, Western Union, Comcast NBC Universal, Experian, Intuit, Google, McNeil Consumer Healthcare,, American Express Company, Microsoft, and others. 



About LifeSmarts and the National Consumers League

LifeSmarts is a program of the National Consumers League. State coordinators run the programs on a volunteer basis. For more information, visit:, email or call the National Consumers League's communications department at 202-835-3323.

The National Consumers League, founded in 1899, is America's pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit

About LifeLock
LifeLock, Inc. (NYSE:LOCK) is a leading provider of proactive identity theft protection services for consumers and consumer risk management services for enterprises. LifeLock’s threat detection, proactive identity alerts, and comprehensive remediation services help provide peace of mind for consumers amid the growing threat of identity theft. Leveraging unique data, science and patented technology from ID Analytics, Inc., a wholly-owned subsidiary, LifeLock offers identity theft protection that goes significantly beyond credit monitoring. As part of its commitment to help fight identity theft, LifeLock works to train law enforcement and partners with a variety of non-profit organizations to help consumers establish positive habits to combat this threat.