National Consumers League

NCL announces new digital literacy partnership

February 7, 2012

Contact: NCL Communications, (202) 835-3323,

Washington, DC — In recognition of Safer Internet Day, NCL Is pleased to announce the launch of ThinkB4U, a new digital literacy partnership with Common Sense Media, ConnectSafely, and Google.

The centerpiece of the campaign is a new digital literacy awareness Web site -- -- which launched today. The site seeks to help consumers develop the skills necessary to navigate the Internet safely in a fun and interactive way. With content tailored to students, parents and educators and presented in a “choose-your-adventure” style, ThinkB4U follows a family thought its daily use of media and allows users to see the consequences of good and bad decisions online.

“We are extremely pleased to be a part of the Thinkb4U partnership,” said John Breyault, NCL Vice President of Public Policy, Telecommunications and Fraud. “Raising consumer awareness about scams online and giving them the tools the protect themselves is a top priority of the League.”

“ThinkB4U is a great complement to our financial and digital literacy programs,” said Lisa Hertzberg, Program Director for NCL’s LifeSmarts program, which develops consumer and marketplace knowledge and skills of teenagers through a national educational competition. “Making learning about digital literacy fun is a goal we have long pursued, and ThinkB4U achieves that.”

As part of its non-profit mission to fight fraud online and help consumers be safe on the Internet, NCL provided expert advice and fraud education content to the new consumer education portal. For more information on the ThinkB4U partnership, click here or visit


About the National Consumers League

Founded in 1899, the National Consumers League is America’s pioneer consumer organization. Its mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. NCL is a private, nonprofit membership organization. For more information, visit