National Consumers League

NCL joins ThinkB4U digital literacy partnership


By John Breyault, Vice President of Public Policy, Telecommunications and Fraud In recognition of Safer Internet Day, NCL is proud to announce a new consumer education partnership with Common Sense Media, ConnectSafely, and Google.  The centerpiece of the campaign is a new digital literacy education Web site – – that seeks to educate students, parents and educators about the importance of making the right decisions online. presents consumers with digital literacy information in a fun and interactive “choose your own adventure” style the follows the Parkers, a fictional family, as they navigate the complex always-connected digital world.  As someone who grew up loving the “choose your own adventure” books (especially the Time Machine series), I was thrilled to work with some great partner organizations on this project. covers a range of digital literacy topics areas.  Through original interactive videos, the members of the Parker family deal with the need to disconnect from the Internet, spotting and avoiding Internet scams, smart sharing online, and cyberbullying, among others issues.  The decisions they have to make to stay safe and responsible online are likely to be familiar to anyone who spends time online. NCL, through our Fraud Center and LifeSmarts programs contributed expert advice and consumer education content to the site.  In addition to the videos, this content is made available through easy-to-remember tips that anyone viewing the site can access. If you haven’t yet done so, surf on over to and check out this great new resources!