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LifeSmarts Competition Building Teen
Financial $marts

Consumer Group Calls on Inactive States to Initiate LifeSmarts Programs during National Consumer Protection Week

Release Date: February 2, 2004
Contact: 202-835-3323,
media@nclnet.org

WASHINGTON, D.C.Today, the kick-off of National Consumer Protection Week 2004 (Financial Literacy: Earning a Lifetime of Dividends), the nation’s oldest consumer advocacy group and sponsor of the program LifeSmarts: the Ultimate Consumer Challenge, commended the state-level competitions heating up across the country and called on nearly two dozen inactive states to get their high school students involved.

LifeSmarts (www.lifesmarts.org), a decade-old program run by the National Consumers League (NCL), is a consumer education competition that tests teens in grades 9-12 about personal finance, health and safety, the environment, technology, and consumer rights and responsibilities. Students begin by logging on, taking a series of practice quizzes, and forming teams to compete first online, and then at the state level, for a chance to go to the national competition, which this year will be held in Chicago, Ill. Last year, thousands of students answered 1.5 million consumer questions at www.lifesmarts.org, honing their consumer smart. Students from nearly 30 states will make their way to the national competition April 24-27 and vie for the national championship title.

But left behind are students from Alaska, Arkansas, Colorado, Connecticut, Georgia, Hawaii, Idaho, Indiana, Iowa, Maine, Montana, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Oregon, Rhode Island, South Dakota, Utah, Vermont, West Virginia, and Wyoming. Some of these states have participated in the past with state-level competitions, which are often run by state attorneys general, Better Business Bureaus, credit counseling services, cooperative extension programs, universities or other organizations. Often, budget or staff cuts lead to the state-level elimination of the LifeSmarts programs.

“It takes a commitment to bring LifeSmarts to the state level,” said Linda Golodner, president of the National Consumers League. “But it’s an investment in our future consumers that’s well-worth it. I challenge the states that aren’t active in the LifeSmarts program to make it a priority to bring this fun opportunity to their high school students.”

To learn more about the LifeSmarts program, contact Lisa Hertzberg, LifeSmarts program director, at the National Consumers League at 202-835-3323 or lisah@nclnet.org or visit www.lifesmarts.org.

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About NCL

The National Consumers League, founded in 1899, is America's pioneer consumer organization. Our mission is to identify, protect, represent, and advance the economic and social interests of consumers and workers. NCL is a private, nonprofit membership organization. For more information, visit www.nclnet.org.

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