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Advice to Consumers: Email Senders Not Always
Who They Claim to Be

National Consumers League, Goodmail Systems Partner
to Educate Consumers at www.phishinginfo.org

Release Date: October 20, 2006
Contact: 202-835-3323,
media@nclnet.org

WASHINGTON, DC—Just because an email says it’s from customerservice@yourbank.com, how can you be sure? According to the National Consumers League (NCL), online identity thieves frequently use emails pretending to be from people’s banks or other trusted sources to trick them into providing their account numbers and other personal information, a practice called “phishing.” How’s a consumer to know whether the “sender” of an email is really who they say they are? New information at www.phishinginfo.org launched today explains how technology can help protect consumers from potentially dangerous emails by verifying the source of email messages.

Email authentication technology confirms that the sender of an email really is who it claims to be. “For example, Internet Service Providers that deliver emails to you can use authentication technology to look for tell-tale signs of phishing, such as when the ‘From’ line doesn’t match the address from which the message was actually sent,” said Susan Grant, NCL Vice President for Public Policy. “Suspicious messages can be flagged with warnings, and those that are obviously phishing attempts can be kept from ever reaching your inbox.”

Another tool to fight phishing is email certification. “Email certification goes one step further by verifying not only the source of the message but that the sender is a business in good standing,” said Richard Gingras, Chairman, CEO, and Co-founder of Goodmail Systems. In order to have their email messages accredited, companies must go through a process of being checked by an independent third party. In addition to steps that email senders and Internet Service Providers can take to assure the authenticity of messages, there are tools that consumers can find on the Internet, such as phishing filters and anti-phishing toolbars, many of which can be downloaded free.

NCL has partnered with Goodmail Systems to increase public awareness about email authentication and certification. Visit www.phishinginfo.org, and click on “How to Protect Yourself” for more information.

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About the National Consumers League
The National Consumers League, founded in 1899, is America's pioneer consumer organization. Our mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information, visit www.nclnet.org.

About Goodmail Systems
Goodmail Systems’ CertifiedEmail service is the only system of its kind that assures delivery of opt-in email with all links and images automatically rendered intact. Developed to restore trust between volume senders and individuals, CertifiedEmail imprints messages with cryptographically secure tokens that vouchsafe email authenticity and legitimacy. Available only to senders meeting strict standards for best email practices and low complaint rates, CertifiedEmail messages are presented to users with a unique blue-ribbon icon, providing a measure of security against phishing. Recent case study data from the largest email marketers and financial senders show click-through rates as much as 32 percent higher and email business results (logins, sales) improved by up to 30 percent. CertifiedEmail is supported by leading mailbox providers such as AOL and Yahoo! as well as a wide network of industry leading email platforms, security solutions, and email service providers. For more information, please visit
www.goodmailsystems.com.

 

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