NCL is proud to announce that Script Your Future, our national public education campaign, launches today! The campaign is designed to help consumers take back their health by helping them take their medicine as directed. The U.S. Surgeon General, Dr. Regina M. Benjamin, will help kick off the campaign at The George Washington University Hospital. Watch the live stream on our Facebook page or on our Ustream page starting at 11 am! Non-adherence, or failing to take medicine as directed, is a growing problem in the Unites States. Research shows that three out of four Americans are non-adherent and approximately 125,000 deaths per year in the U.S are linked non-adherence. To combat this troubling trend, the centerpiece of the first-of-its-kind, multi-year campaign is the www.ScriptYourFuture.org website, which provides tools to help patients follow their prescribed medication schedule. The site includes a variety of helpful features such as free text message reminders, sample questions, medication lists and charts to keep track of medicines, and fact sheets on common chronic conditions such as diabetes, asthma and high blood pressure. Today’s launch introduces the consumer face of the campaign. A companion site with adherence tools for health care professionals, www.ScriptYourFuture.org/HCP, was launched in March. For more information on the importance of medication adherence click here to view the briefing paper co-authored by NCL and Duke University.