January 17, 2017
Contact: Cindy Hoang, National Consumers League, (202) 207-2832, firstname.lastname@example.org
Washington, DC—This week marks the launch of the sixth annual Medication Adherence Team Challenge, a two-month-long intercollegiate competition among health profession student teams and faculty for creating solutions to raise awareness about medication adherence as a critical public health issue. The Challenge, coordinated by the National Consumers League (NCL), America’s pioneer consumer group and the lead organization on the national Script Your Future campaign, is returning to university campuses across the country after five years of successful student competition and innovation.
The Challenge is part of Script Your Future, a campaign launched by NCL and its partners in 2011 to combat the problem of poor medication adherence in the United States, where nearly three out of four patients do not take their medication as directed.
“With the changing landscape of healthcare in America, the role of healthcare professionals in helping patients take their medications as directed to preserve and improve their health is more critical than ever. The Challenge uniquely encourages an interprofessional approach to improving medication adherence and lays the foundation for adherence-minded care delivery among future professionals before they enter the workforce,” said Sally Greenberg, NCL executive director. “Each year, we are so impressed by the ingenuity of our student teams and their ability to meet patients where they are. We look forward to seeing what this year’s Challenge will contribute to the discussion.”
The Challenge is sponsored by the American Association of Colleges of Pharmacy (AACP), the National Association of Chain Drug Stores (NACDS) Foundation, the National Community Pharmacists Association (NCPA), and the American Pharmacists Association (APhA).
From January 16 through March 17, inter-professional teams—including student pharmacists, nurses, doctors, and others—will implement outreach with creative approaches in their communities to raise awareness and improve understanding about medication adherence, using Script Your Future. At the end of the Challenge, teams submit entries for review by national partner organizations, and winners are recognized nationally for their efforts to improve medication adherence.
“The Script Your Future Adherence Challenge has provided a tremendous opportunity for health professions students to illustrate how they can work collaboratively to improve patient care through better medication adherence,” said Dr. Lucinda L. Maine, executive vice president and CEO at the American Association of Colleges of Pharmacy. “This challenge, now in its sixth year, continues to provide a great example of the power health professions teams can have on the public health issue of medication adherence.”
Since the Challenge began in 2011, more than 9,500 future health care professionals have directly counseled more than 34,000 patients and reached more than 11 million consumers about the importance of medication adherence. Last year’s National awardees were the University of Pittsburgh School of Pharmacy and the University of Charleston School of Pharmacy. The Focused awardees were the Northeast Ohio Medical University (NEOMED) (Health Disparities), the University of North Carolina at Chapel Hill (Media), and the University of Maryland School of Pharmacy (Creative Inter-Professional Event).
To learn more about last year’s winners visit the Script Your Future website.
For more information on the Challenge visit the Challenge Community website at http://syfadherencechallenge.ning.com/. Tweet along with us during the Challenge using #SYFchallenge and follow the campaign @IWillTakeMyMeds.
Script Your Future is a campaign of the National Consumers League (NCL), a private, non-profit membership organization founded in 1899. NCL’s mission is to protect and promote social and economic justice for consumers and workers in the United States and abroad. For more information about the Script Your Future campaign, visit www.ScriptYourFuture.org. For more information on NCL, please visit www.nclnet.org.